Looking for Latina makeup brands?

When it comes to the beauty industry, there are many talented individuals who have made their mark and created successful makeup brands. In recent years, there has been a rise in Latina-owned makeup brands that offer high-quality products for all skin tones. These brands not only celebrate diversity but also empower women to feel confident and beautiful. If you're looking to support Latina entrepreneurs and add some amazing products to your makeup collection, here are some must-try brands:

Reina Rebelde

Reina Rebelde is a makeup brand that celebrates the unique beauty of Latinas. Their products are inspired by the vibrant colors and rich culture of Latin America. From bold lipsticks to highly pigmented eyeshadows, Reina Rebelde offers a wide range of products that are perfect for creating stunning looks.

Melt Cosmetics

Melt Cosmetics is a cruelty-free makeup brand founded by two Latina entrepreneurs, Lora Arellano and Dana Bomar. Known for their highly pigmented eyeshadows and unique lipstick shades, Melt Cosmetics has gained a cult following in the beauty community. Their products are not only beautiful but also long-lasting and of exceptional quality.

Besame Cosmetics

Besame Cosmetics is a vintage-inspired makeup brand created by Gabriela Hernandez. With a passion for the glamour of the past, Hernandez has created a line of products that evoke nostalgia and elegance. From their iconic red lipsticks to their beautifully packaged powders, Besame Cosmetics is a brand that celebrates femininity and classic beauty.


While BeautyBlender is not exclusively a Latina-owned brand, it was founded by Rea Ann Silva, a Latina makeup artist. The BeautyBlender sponge revolutionized the way we apply foundation, and it has become a staple in many makeup bags. With its unique shape and high-quality material, the BeautyBlender ensures a flawless application every time.

Alamar Cosmetics

Alamar Cosmetics is a Latina-owned brand that celebrates the beauty of Cuban culture. Their products are inspired by the vibrant colors and tropical landscapes of Cuba. From their highly pigmented eyeshadow palettes to their creamy blushes, Alamar Cosmetics offers products that are perfect for creating bold and colorful looks.

Vive Cosmetics

Vive Cosmetics is a Latina-owned brand that celebrates the beauty and diversity of Latinas. Their products are inspired by Latinx culture and are designed to empower and uplift. From their bold lipsticks to their vibrant eyeshadows, Vive Cosmetics offers products that allow you to express your individuality and embrace your heritage.

Supporting Latina-owned makeup brands not only allows you to discover amazing products but also helps to uplift and empower Latina entrepreneurs. These brands are breaking barriers and creating a more inclusive beauty industry. So why not add some Latina-owned makeup brands to your collection and support these talented individuals?