CEO Marc Rosen on the Playbook for Transforming JCPenney
At JCPenney, the balance sheet has been cleaned up, the management team rebuilt and the store fleet rationalized.
And there’s new ownership that’s beginning to invest substantially in several areas of business and is aligned with management on priorities.
That’s all according to Marc Rosen, chief executive officer of JCPenney, who in a wide-ranging interview spelled out how the retailer is advancing its “transformation” from a company that not long ago was on the verge of liquidation to one that’s been stabilized financially, striving to regain market share and even reclaim the status it once held as a leading national retailer.