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Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021: THE RISE OF LATINA-OWNED SKINCARE BRANDS

Posted by Ann Murray-Dunning on
Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021: THE RISE OF LATINA-OWNED SKINCARE BRANDS

Beauty Independent article here

"After a bevy of Black-owned brands popped up in the makeup and haircare sectors, Black entrepreneurs filtered into skincare in recent years. Just a few of the brands they lead are Bolden, AbsoluteJOI, Rosen, Minimo Skin Essentials, Topicals and Epara. The same trajectory is happening with brands from Latina founders. These haircare and makeup field drew a strong showing of Latina-owned brands such as Rizos Curls, Alamar Cosmetics, Reina Rebelde, Honey Baby Naturals, Vive Cosmetics, Glamlite and Bésame Cosmetics. Today, the crop of skincare brands helmed by founders of Latin and South American descent is blossoming. It includes Joaquina Botánica, Vamigas, Brujita Skincare, SunKissOrganics, Tierra & Lava and the aforementioned Nopalera, which skews to bath and body. These brands tend to spotlight ingredients from Latin and South America, and speak to the concerns of Latinx consumers, a burgeoning group in the U.S."

 

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