BY REBECAH JACOBS -LOS ANGELES In celebration of Latinx Heritage Month, Costa Brazil, Joaquina Botanica, Nopalera and Vamigas launched this week on Nordstrom.com and in stores through a multi-branded experience, along with existing Latinx brands which include BeautyBlender, Bomba Curls, Spice Beauty and Tata Harper. This expansion is part of...

It's Time to Talk About the Colonization of Skincare Ingredients African, Asian, Latin, and Indigenous cultures have been affected. written by OLIVIA HANCOCK The beauty industry is guilty of cultural appropriation. Time and time again, we've seen beauty brands steal styles and practices from other cultures and attempt to repackage...

By Alexandra Pauly Ann Dunning and Christina Kelmon, founders of Latinx skincare and haircarebrand Vamigas, want the beauty industry to recognize the cultural context of the ingredients it so often hails as miracles or cure-alls. It’s no secret that the market is saturated with fads and “it”-products, and very rarely...

By Jennifer "Jay" Palumbo "We built the brand because we saw two interrelated problems," said Mrs. Kelmon. "One is that studies found Latina bodies have a higher toxic load, and scientists have suggested this is due to us using more skincare products than the general market audience. We use 30% more...