In its sixth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their mass-retail knowledge through Target mentorship and personalized curriculum for consumer-packaged brands. On March 7, the Target Takeoff...

The Beauty Benefits of Prickly Pear This shrubby cactus is originally native to Mexico, growing in dry, rocky, and warm areas, and has since spread to the Americas, the Mediterranean basin, Africa, India, and as...

Learn more about the trailblazers behind these Latinx-owned and -founded brands. Beauty entrepreneur and Forbes Next 1000 recipient Christina Kelmon teamed up with fellow angel investor Ann Dunning to create Vamigas, a line of skin...

Co-founders Christina Kelmon and Ann Murray-Dunning created a super clean skincare line inspired by their families Latinx roots (Mexico and Chile, respectively). Our pick: Ingredients like prickly pear, jojoba, and chia seed oil brighten and cleanse...

This Cali-based brand founded by two Latina friends harnesses the healing power of botanicals used for centuries by the people of Chile, Mexico, Brazil, Perú, Paraguay, Argentina, and more. Co-founder Ann immigrated to Los Angeles from...

It’s no secret that the Latina consumer is vital to the beauty business. “Latinas spent more than $2 billion on makeup products in the U.S. in 2019, which was 18% of the total spending on...

BY REBECAH JACOBS -LOS ANGELES In celebration of Latinx Heritage Month, Costa Brazil, Joaquina Botanica, Nopalera and Vamigas launched this week on Nordstrom.com and in stores through a multi-branded experience, along with existing Latinx brands...

By Alexandra Pauly Ann Dunning and Christina Kelmon, founders of Latinx skincare and haircarebrand Vamigas, want the beauty industry to recognize the cultural context of the ingredients it so often hails as miracles or cure-alls....

By Jennifer "Jay" Palumbo "We built the brand because we saw two interrelated problems," said Mrs. Kelmon. "One is that studies found Latina bodies have a higher toxic load, and scientists have suggested this is due...

THE RISE OF LATINA-OWNED SKINCARE BRANDS

Christina Kelmon, CEO of makeup brand Belle en Argent and co-founder of the wellness and skincare line Vamigas, started her businesses after reading studies that found Latinas have more hormone-disrupting chemicals in their bodies than...

To speak to Latinas, Vamigas weaves their culture into products by incorporating ingredients from Latin and South America. For example, Luz de Sur, the brand’s hero product, has a blend of eight Latin American botanicals....

Skincare routines have gone from splashing water on your face after a simple cleanse to a multistep process that combines beauty, science, and self-care. Whatever your style is, you’ll want to check out Vamigas’ Mañanita...

I don't know how my co-founder does it! Christina, who comes from the fast and furious world of finance, is a Latina powerhouse. She's the co-founder and owner of a very successful makeup brand, Belle...

Us Latinas and Hispanic women have such a wide variety of skin tones, but one common problem that we tend to see are dark patches on our skin.  Why do dark spots happen? #1 Genetics; unfortunately if...